Assignment 1, task 1bWhat is Grand Theft Auto Online?
Introduction
In this assignment I’m going to be reporting Grand Theft Auto V online, in this report I will be covering the basics to starting off online and giving information to the players to help them achieve money and understand the games online functions faster and easier than them figuring it out for themselves. As I’m giving out information to people about the game I’ll also be restraining certain information back from the public mainly because of spoilers being leaked and it ruining the game for others, I’ll just be guiding them through basic levels which are already mostly known to the public to help the nooby players.
In my report I’ll be guiding players through GTA online mode where I show them how to obtain their first own personal vehicles and how to earn money and reputation points fast and easy, this guide will help their character rank up fast meaning that they can unlock a large variety of different stuff so they can catch up to other players and compete in missions and races. I’ll also be going through the restrictions in online mode compared to the original story mode which allows you to do more of a wider variety of different things.
Demographics
Console reviews is my chosen product name for my game review report, the category that Console reviews fits in with has to be in the “E” as I’m the admin which means I’m also a student, unemployed and have a lot of free time to invest research into games and share them with the rest of the world. The audience will also fit into the category “E” as the game I will be reviewing is aimed towards teenagers and mostly older adults with similar demographics as me.
Socio-economic status
Console reviews will be aimed towards the SES & Higher SES as my game reviews won’t have that much popularity from people viewing will be mostly from my local area which is mainly middle SES to higher SES as I’ll virally advertise my product on social networking sites such as Facebook. The lower SES have a far unlikely chance of seeing my reviews due to the search engines in certain regions such as areas out of Europe, this is due to YouTube’s search engine database which will affect how many people can access my video, I’ll also be adding a restriction as to the location from where someone lives can watch my videos and if they can’t, for example people from all around Europe and the USA are eligible to watch my videos but for someone way beyond that somewhere like Egypt restrained from watching my video, this is so I can gather correct statistics to see from the selected two regions I’ll get the most views from (Europe, USA).
Psychographics
My report will be fit into the category of psychographics where it’s aimed more towards explorers mainly due to the game just being released as there is a wider audience due to the recent outbreak of a famously released game and the statistics showing that over millions of copies sold worldwide indicates also that it will have a wide audience. However it’s not always the case with this game as it’s had many sequels this is the fifth and the majority of the buyers are people who have already played the previous series so they know what kind of game they’re going to play. So it’s not always ‘new comers’ that are seeking for an adventurous game but also old school players.
Geodemographics
My game review program will only range out to the public areas around Europe, America, Australia and New Zealand this random group of chosen region has been chosen mainly due to sharing the same language, as a frequent user on YouTube I have discovered that some videos aren’t always easy to find when in a foreign country where as to being in the country with similar spoken languages, this is due to the filter imported into YouTube which only allows certain videos to be watched in certain regions to prevent confusion and other things I’m unaware of.
So basically I’ll only be allowing my videos to be watched in certain regions (ones listed above) due to these reasons and not only them but my own reasons because I believe the most high SES are located in my chosen regions which makes it more possible for them to view unlike others in lower SES (economic status).
Age
The age range for my reviews can be anywhere from the age range of the game I’m reviewing, as the content is pretty violent I wouldn’t suggest to any people under the ages of 16, I’m saying this mainly not because I don’t think it’s right but because of the age rating on the game wouldn’t be appropriate for the ages of someone like 10 for example as it includes bad language also.
So my report will be more sophisticated unlike others on YouTube where they joke and just act themselves a lot by swearing etc, I’ll be keeping that at a distance and concentrating on getting my point across to the public on how to do certain things (listed in the introduction at the start).
Gender
The Genders to be associated with my game review channel will mainly be males, mainly because of the game genres and types of games I will be reviewing are mainly aimed towards males, the game I’m reviewing is Grand Theft Auto, so obviously with the extreme violence, bad language and gore also the story to the game, it’s been shown in statistics that females are less likely to sit down and watch game reviews which are mostly aimed towards males with male commentating.
Mainstream
The mainstream audience that will be associated with my game news report are mainly following a certain game genre that I tend to review which is Action, I’m mainly focusing on this genre alone because I’m personally only into that kind of a game genre, I do believe it would be too difficult and I wouldn’t quite be able to portray other genre games I’m not aware of properly such as real time strategy.
So I believe the main audience attraction would be the mainstream audience associating with the action genre, all of my videos will be following around that genre alone and no other mainly because I only want to attract a certain range of audience because of my own personal experience with action games.
Regional Identity UK/USA
My game reviews will be aiming to attract the regional public of the United Kingdom, USA and Europe, mainly because these are the basic countries that all of the gamers are connected together as a friendly community. I do believe my game review videos will stretch across Europe, USA and all over the United Kingdom.
Sexual orientation
I wouldn’t say that my game reviews are mainly aimed towards a certain sexual orientation; I tend to attract just the average gamer which isn’t judged upon their sexual orientation just their gaming personality which is comes down to the certain game genre they’re into. Like I’ve said my game reviews aren’t aimed towards a specific orientation that being (Homosexual, Bi-sexual, Heterosexual). However I can’t guarantee that the content including in the games that I’m reviewing will consist of offense to certain sexual orientations, I’ll only be reviewing certain aspects of the game such as the online version which I’m certain won’t contain anything offensive.
Quantitative audience research
After carefully reviewing other different game review channels and comparing their statistics I’m certain that my report won’t achieve the same results as they’ve had, mainly because channels such as IGN are updated constantly with a large admin access base meaning multiple people uploading their own videos that work for IGN where as I’ll just be working on my own uploading and sharing my game reviews in the spare time I have.
I believe my game reviews will probably reach in the hundreds maybe just reaching in the early thousands depending on the length of time it’s been uploaded for.
The hyperlink directs you to a page were you can browse the different topics I’ll be covering in my game review.
http://www.usgamer.net/articles/gta-v-online-guide-how-to-play-what-to-do-how-to-earn-money-and-reputation-Ben Dean
Age: 20 years old
Question 1) for what reason would you wish to watch a game report?
To find out specific information relating to a certain topic which is included in that game report hopefully, it helps me find the thing I’m looking for faster rather than trying to do it myself if someone is showing me how to do it already.
Question 2) Would you expect a game report to be humorous or not, if so why?
I do believe some game reports receive more attention if they’re funny and want people to watch them for the purpose of humor also, however my main concern would be to find the main purpose of information I was originally looking for in the first place.
Question 3) Would you like background music following with commentary in a game report, if not why?
Background music is cool, I like to hear music in the background as long as it’s not too over whelming and doesn’t disturb the commentator.
Question 4) How long would you expect an average game report to be, and what would be too much?
I would mostly expect an average game report or tutorial to be very short and to the point, mainly because I don’t have much time to waste and wish to carry on with other things, to get the point across shouldn't take more than around 3 minutes.
Question 5) Would you want the game report to be aimed at a specific age range, if so why and what age range?.
I would want a game report to contain content/information suited for the ages of 16+years and over, mainly because I wish to hear humor in the report and knowing if it’s for children it probably wouldn't be that funny at all so knowing it for over an age range suited for myself I know I could probably enjoy watching it.
Question 6) what would you not want to see in a game report?
Seeing things such as advertisements and other pointless stuff that doesn't entertainment at all and wastes time is some of the things I don’t want to see in a game report.
Tom Brown
Age: 19 years old
Question 1) for what reason would you wish to watch a game report?
To find out more information about the game or something included in the game.
Question 2) Would you expect a game report to be humorous or not, if so why?
Yes, I like how some game reports are funny which makes it entertaining and fun to watch rather than a boring commentary that doesn’t really entertain anyone that much and just gives out dull information but can still be useful.
Question 3) Would you like background music following with commentary in a game report, if not why?
Not really bothered, as long as it isn’t too loud so I can’t hear what the person is saying it’s fine, and as long as it’s not heavy metal that should be fine, I hate heavy metal.
Question 4) How long would you expect an average game report to be, and what would be too much?
Not too long, however if the video is humorous and entertaining I wouldn’t mind watching it for as long as it doesn’t bore the crap out of me.
Question 5) Would you want the game report to be aimed at a specific age range, if so why and what age range?.
I would expect the age rating to be aimed towards someone over the ages of 18 years old like the games age rating should, mainly because I expect adult humor to be contained in the report.
Question 6) what would you not want to see in a game report?
Hate seeing advertisements and pointless information; I don’t want to hear anything irrelevant unless it’s funny and things about other people’s personal life.
Primary research is a great way influence to many media producers as gets personal opinions from other people in person, this is a great way to experiment and plan how to target your audience effectively and accurately to give you a better understanding of what people wish to see and don’t want to see in a product such as a TV/Internet report.
I’m going to use a special narrative technique which is the “Proairetic/Action Code” narrative in my TV report, this type of narrative will ensure that viewers will be interested in what I have to say through the compliments and description I put things into place in my TV report, I will often say how good a specific feature is in the TV report and what’s its benefits. This could also be called enigma as I’m trying to keep the viewers interested to watch the whole report and spread it through evenly and not giving out every bit of information straight away so my video finishes too fast.
Visual codes/imagery is another technique I’m going to include in my TV report, showing interested images as a thumbnail to the start of the video before the click on it will ensure the viewers that the video looks interested and making sure that the image is very eye catching will ensure that people notice is as they’re browsing through videos.