Sunday, 18 May 2014

Task 4B feedback

Ben Dean
I found the video to be very helpful in the topic It was related to, I thought that if I saw this video before when I started off playing the game I would of probably gotten a lot further into the game a lot sooner because I was told many new things I never even knew about around that time so it would of definitely got me off with a good head start. So not only was the video very informative it was also spoken out very well and understood everything being said.

Tom Brown
The video was very informative and seemed to of contained a lot of valuable information to those who are struggling starting off playing the game especially upon the first coming days of release. I did however find that the audio in the video was slightly off, I asked why and it was because there was some rendering issues which caused the audio to be slightly noisy and off, other than that I found the video to be very entertaining as well as informative.

Bartek Piatek
Very helpful video, I found that it was also funny at times as there was game play footage going off in the background to stop the viewer getting bored at the same time and have something to watch whilst concentrating on what is trying to be said at the same time which is a very clever technique.

Joe Williams
Being a GTA player myself I found the video to be very helpful, I actually learnt a few things whilst watching this like aiming the gun and shooting the bottles to make the clerk in the shop more scared to allow him to gather the money faster was a very helpful tip and I’m going to be using it in-game next time so very helpful.


From the feedback I have gathered from my peers I understand that this sort of feedback is very important to me in the success of my future videos, this is because it tells me where I have gone wrong in some places and what I need to improve upon, also listening to suggestions and requests as responding to your consumers is a very logical thing to do in business as you need to keep your customers happy. I now understand that this feedback is going to help me push towards better goals. From the feedback I've gathered that some say that the audio needs to be improved, I knew this from the start but now I know it’s even more important to get that sorted as other people have noticed and it’s causing some concern which is something I don’t want as I don’t wish to withdraw customers away from my product. 

Feedback is very important in my opinion, i find that it helps me understand the subject that's being studied and gives me a clear guidance on how to improve even more, it aids to predict the future and what needs to be done in order to achieve the goals i wish to push myself towards, it also helps me develop my personal abilities and know my weaknesses and strengths.

Thursday, 20 March 2014

Task 2

Narrative

My game review report will consist of many different narrative forms, the reason there isn't just one is because I’m going to give a brief description of many different things incorporated into my game report which will expand different narrative forms. Narrative forms such as “news” which will give detailed information on the current events, which is presented by, broadcast, Internet and word of mouth, this will be my main one as I’m doing my report through a video report, which will be then broadcast-ed onto the web. Biography will also take place as I give a detailed description of the in-game characters lives and their background history and the importance of the character in the game.
Autobiography will also be incorporated as a form of narrative in my game report as I’ll reveal some description of my own life during the game walk-through and share jokes with viewers keeping them entertained and more likely to watch the next video reports.  These different forms of narratives will make sure to attract an audience that are frequent players of the game grand theft auto or beginners seeking for advice on how to play or start off in the game which is why my video report is very useful as it contains all the guidance needed from a frequent experienced GTA 5 player. This narrative will hopefully target my audience in a way I intended to do so, expressing the ways to do certain activities to earn money in the game that aren't boring and daunting will attract a much larger audience because let’s face it, nobody likes to do something that’s not entertaining so you get the best of both worlds.

·         Genre: Once the audience knows what genre your report is, what kind of things will they expect to see in it? How can you use these expectations to target your desired audience?

As the audience has settled in with my video report and they understand what genre it’s targeting (which is both male and female) they will expect certain things in my report such as a detailed description of a walkthrough which will show them guidance from a very experienced players point of view, I’ll explain the steps to take in order to obtain in-game currency through simple tasks such as completing missions and looting from gang attacks.

The audience will expect to see certain methods to earn cash in-game, things such as robbing liquor stores, gas stations and stealing cars and re-selling them, I've also included a method of killing players for money as well because the majority of people in-game like the idea of player killing so I’m hoping by including this method I can also grab another larger audience from the game. I've researched into most of the Grand Theft Auto 5 reports and tutorials on YouTube and the majority of them are hunting players and killing them, I’ve noticed that a large audience like to do this as its fun and competitive, so this is why I’m going to include this method into my game to attract a larger audience to my videos.





Technical codes How will you use editing, sound, lighting and camera shots and movements to target your desired audience?

The video editing won’t be over dramatic, because it doesn't need to be. It’s a video report and I’m going to stick with simple basic editing to ensure I get the point across, it’s not a movie so I’m not going to treat it like one. My audience is after a detailed tutorial/report on how to do a specific thing and I’m going to get that across to them without bombarding them with flashing and fading effects throughout the video which is unnecessary. I will however be including tracking pictures in my video, tracking as such where I’ll be placing a water mark at the bottom right hand corner of my video to let them know who’s commentating over the video.

The sound will however have some slight adjustments to it, due to me reading out a script I can sometimes find it difficult to not screw up or let it go the way I initially wanted it to go so there will be some parts where I’ll cut it out and start fresh, to make it sound not as obvious I will fade out the sound clips and fade it back in softly with a certain editing tool so it doesn't seem as annoying, also towards the end of the video I shall fade out the volume as well as the video to give it that soothing away feeling when the video comes to an end. This hopefully won’t bother my audience as much and I hope that the video will grab their full attention more to the mistakes I make with the audio. Another point to consider is my voice over the in-game sounds, I’m going to eliminate all in-game sounds on this video just because I don’t think it’s important as I’m going to be guiding people through the video anyway they’re not really necessary, my voice will be overpowering it anyway so that’s the important part.

The camera shots on the other hand are based on the in-game capture, I will on the odd occasion rotate the screen on a different angle to show the viewers something that probably can only be looked at on that specific angle, however if it’s not necessary then I won’t bother, there’s no need to add fancy camera angles to something like that, like I said I’m just trying to get the point across to my target audience on the topic they wish to hear about not edit a video to professional standards. Getting down to basics will hopefully attract a more wider audience because they don’t want to be watching someone playing the game all day and going on about something they just want to watch the video, learn something quick, and get back to playing the game. This Is why I believe I’ll attract a more wider audience than someone who would spend too much time editing their video above basic standards and brag on about pointless things.

The lighting isn't going to be an issue, as I won’t be recording myself in person there’s no need to go into detail about it, it’s all in-game recording with a voice over commentary so the only lighting will be in-game and I’ll be recording both in-game and night time sequences just to mix it up a little no reason really, however I do believe adding a fade out effect at the end of the video will make it look slightly more interesting so I might as well include it.


·         Visual imagery How will you use pictures, positioning of images, colour, iconography, captions, fonts and graphics to target your desired audience?

My pictures and positioning of my images such as my watermark will be out of the way of the video mostly because it’s not of much importance, it’s there solely to mark that it’s my video, the colour however I've chosen because of the background colour, I've chosen white because it stands out from the current background colour which is what’s mainly on screen that’s dark such as the concrete in-game. Picking this colour will make sure it’s easier to read the picture than something that would be of similar colour to the background making it much more difficult to understand what the picture is or even means.

The font I've used is rather impressive, I’m going to be using a stylish font which can be downloaded from a website that specializes in font design which is www.dafont.com, the font I've chosen also comes with a picture of wings that can be entered at the start of ending of a text, so I’ll place my name ‘GTA DIMO’ in the middle and at each side I can place a wing which will easily turn it into an icon, so I've manage to save resource time by not needing to create a separate graphic but re-use one that’s free and available for everyone online. I also think this will attract the audience more because it’s a rather fancy logo.

Captions won’t really be necessary for my video, if I do however make a mistake in my video and only notice it later on I will add a caption If I believe it’s necessary, I do believe this will look un professional and will probably make some of my audience fall due to it being tacky and not well thought through.

Modes of address How will the content you select and the language you use target your desired audience?

To target my desired audience in terms of content in my video I’ll mainly be adding basic features such as a professional modern personal logo/watermark in my video I didn't really aim it towards any specific gender as I believe both should be equal and I don’t aim to hit any specific gender in my videos as it’s for all genders. But I do believe if I were to hit a specific gender audience such as female for example I’d be driving around in a pink car and using fancy intros with some music probably, but I don’t like to be sexist so I like to keep it equal for both genders.


The language however will be formal, I won’t be incorporating much swearing in my video if I can help it, I’ll only be using mild language such as ‘idiot’ or ‘moron’ which doesn't seem to be as offensive to the general public as something much more extreme, I wouldn't say I’m doing this for a purpose because of the age rating because that would be silly as the games age rating is 18+ anyway so younger people shouldn't be watching a video and expecting no swearing involved as the games content actually contains swearing, but for this video like I said I muted the in-game music/sound and it’s just me talking over. I’m mainly just going to be talking in a normal toned voice to act sensible and mature and to just get my message across and probably incorporate some slight humor or sarcasm in my voice to make it slightly less boring.  

Tuesday, 29 October 2013

Critical Approaches Assignment 1b




Assignment 1, task 1b


What is Grand Theft Auto Online?


Introduction


In this assignment I’m going to be reporting Grand Theft Auto V online, in this report I will be covering the basics to starting off online and giving information to the players to help them achieve money and understand the games online functions faster and easier than them figuring it out for themselves. As I’m giving out information to people about the game I’ll also be restraining certain information back from the public mainly because of spoilers being leaked and it ruining the game for others, I’ll just be guiding them through basic levels which are already mostly known to the public to help the nooby players.


In my report I’ll be guiding players through GTA online mode where I show them how to obtain their first own personal vehicles and how to earn money and reputation points fast and easy, this guide will help their character rank up fast meaning that they can unlock a large variety of different stuff so they can catch up to other players and compete in missions and races. I’ll also be going through the restrictions in online mode compared to the original story mode which allows you to do more of a wider variety of different things.


Demographics


Console reviews is my chosen product name for my game review report, the category that Console reviews fits in with has to be in the “E” as I’m the admin which means I’m also a student, unemployed and have a lot of free time to invest research into games and share them with the rest of the world. The audience will also fit into the category “E” as the game I will be reviewing is aimed towards teenagers and mostly older adults with similar demographics as me.


Socio-economic status


Console reviews will be aimed towards the SES & Higher SES as my game reviews won’t have that much popularity from people viewing will be mostly from my local area which is mainly middle SES to higher SES as I’ll virally advertise my product on social networking sites such as Facebook. The lower SES have a far unlikely chance of seeing my reviews due to the search engines in certain regions such as areas out of Europe, this is due to YouTube’s search engine database which will affect how many people can access my video, I’ll also be adding a restriction as to the location from where someone lives can watch my videos and if they can’t, for example people from all around Europe and the USA are eligible to watch my videos but for someone way beyond that somewhere like Egypt restrained from watching my video, this is so I can gather correct statistics to see from the selected two regions I’ll get the most views from (Europe, USA).


Psychographics


My report will be fit into the category of psychographics where it’s aimed more towards explorers mainly due to the game just being released as there is a wider audience due to the recent outbreak of a famously released game and the statistics showing that over millions of copies sold worldwide indicates also that it will have a wide audience. However it’s not always the case with this game as it’s had many sequels this is the fifth and the majority of the buyers are people who have already played the previous series so they know what kind of game they’re going to play. So it’s not always ‘new comers’ that are seeking for an adventurous game but also old school players.


Geodemographics


My game review program will only range out to the public areas around Europe, America, Australia and New Zealand this random group of chosen region has been chosen mainly due to sharing the same language, as a frequent user on YouTube I have discovered that some videos aren’t always easy to find when in a foreign country where as to being in the country with similar spoken languages, this is due to the filter imported into YouTube which only allows certain videos to be watched in certain regions to prevent confusion and other things I’m unaware of.


So basically I’ll only be allowing my videos to be watched in certain regions (ones listed above) due to these reasons and not only them but my own reasons because I believe the most high SES are located in my chosen regions which makes it more possible for them to view unlike others in lower SES (economic status).


Age


The age range for my reviews can be anywhere from the age range of the game I’m reviewing, as the content is pretty violent I wouldn’t suggest to any people under the ages of 16, I’m saying this mainly not because I don’t think it’s right but because of the age rating on the game wouldn’t be appropriate for the ages of someone like 10 for example as it includes bad language also.


So my report will be more sophisticated unlike others on YouTube where they joke and just act themselves a lot by swearing etc, I’ll be keeping that at a distance and concentrating on getting my point across to the public on how to do certain things (listed in the introduction at the start).


Gender


The Genders to be associated with my game review channel will mainly be males, mainly because of the game genres and types of games I will be reviewing are mainly aimed towards males, the game I’m reviewing is Grand Theft Auto, so obviously with the extreme violence, bad language and gore also the story to the game, it’s been shown in statistics that females are less likely to sit down and watch game reviews which are mostly aimed towards males with male commentating.










Mainstream


The mainstream audience that will be associated with my game news report are mainly following a certain game genre that I tend to review which is Action, I’m mainly focusing on this genre alone because I’m personally only into that kind of a game genre, I do believe it would be too difficult and I wouldn’t quite be able to portray other genre games I’m not aware of properly such as real time strategy.


So I believe the main audience attraction would be the mainstream audience associating with the action genre, all of my videos will be following around that genre alone and no other mainly because I only want to attract a certain range of audience because of my own personal experience with action games.


Regional Identity UK/USA


My game reviews will be aiming to attract the regional public of the United Kingdom, USA and Europe, mainly because these are the basic countries that all of the gamers are connected together as a friendly community. I do believe my game review videos will stretch across Europe, USA and all over the United Kingdom.


Sexual orientation


I wouldn’t say that my game reviews are mainly aimed towards a certain sexual orientation; I tend to attract just the average gamer which isn’t judged upon their sexual orientation just their gaming personality which is comes down to the certain game genre they’re into. Like I’ve said my game reviews aren’t aimed towards a specific orientation that being (Homosexual, Bi-sexual, Heterosexual). However I can’t guarantee that the content including in the games that I’m reviewing will consist of offense to certain sexual orientations, I’ll only be reviewing certain aspects of the game such as the online version which I’m certain won’t contain anything offensive.


Quantitative audience research


After carefully reviewing other different game review channels and comparing their statistics I’m certain that my report won’t achieve the same results as they’ve had, mainly because channels such as IGN are updated constantly with a large admin access base meaning multiple people uploading their own videos that work for IGN where as I’ll just be working on my own uploading and sharing my game reviews in the spare time I have.


I believe my game reviews will probably reach in the hundreds maybe just reaching in the early thousands depending on the length of time it’s been uploaded for.


The hyperlink directs you to a page were you can browse the different topics I’ll be covering in my game review.














http://www.usgamer.net/articles/gta-v-online-guide-how-to-play-what-to-do-how-to-earn-money-and-reputation-


















Ben Dean

Age: 20 years old

Question 1) for what reason would you wish to watch a game report?

To find out specific information relating to a certain topic which is included in that game report hopefully, it helps me find the thing I’m looking for faster rather than trying to do it myself if someone is showing me how to do it already.

Question 2) Would you expect a game report to be humorous or not, if so why?

I do believe some game reports receive more attention if they’re funny and want people to watch them for the purpose of humor also, however my main concern would be to find the main purpose of information I was originally looking for in the first place.

Question 3) Would you like background music following with commentary in a game report, if not why?

Background music is cool, I like to hear music in the background as long as it’s not too over whelming and doesn’t disturb the commentator.

Question 4) How long would you expect an average game report to be, and what would be too much?

I would mostly expect an average game report or tutorial to be very short and to the point, mainly because I don’t have much time to waste and wish to carry on with other things, to get the point across shouldn't take more than around 3 minutes.

Question 5) Would you want the game report to be aimed at a specific age range, if so why and what age range?.

I would want a game report to contain content/information suited for the ages of 16+years and over, mainly because I wish to hear humor in the report and knowing if it’s for children it probably wouldn't be that funny at all so knowing it for over an age range suited for myself I know I could probably enjoy watching it.

Question 6) what would you not want to see in a game report?
Seeing things such as advertisements and other pointless stuff that doesn't entertainment at all and wastes time is some of the things I don’t want to see in a game report.


Tom Brown
Age: 19 years old


Question 1) for what reason would you wish to watch a game report?

To find out more information about the game or something included in the game.


Question 2) Would you expect a game report to be humorous or not, if so why?

Yes, I like how some game reports are funny which makes it entertaining and fun to watch rather than a boring commentary that doesn’t really entertain anyone that much and just gives out dull information but can still be useful.

Question 3) Would you like background music following with commentary in a game report, if not why?

Not really bothered, as long as it isn’t too loud so I can’t hear what the person is saying it’s fine, and as long as it’s not heavy metal that should be fine, I hate heavy metal.

Question 4) How long would you expect an average game report to be, and what would be too much?

Not too long, however if the video is humorous and entertaining I wouldn’t mind watching it for as long as it doesn’t bore the crap out of me.

Question 5) Would you want the game report to be aimed at a specific age range, if so why and what age range?.

I would expect the age rating to be aimed towards someone over the ages of 18 years old like the games age rating should, mainly because I expect adult humor to be contained in the report.

Question 6) what would you not want to see in a game report?

Hate seeing advertisements and pointless information; I don’t want to hear anything irrelevant unless it’s funny and things about other people’s personal life.


Primary research is a great way influence to many media producers as gets personal opinions from other people in person, this is a great way to experiment and plan how to target your audience effectively and accurately to give you a better understanding of what people wish to see and don’t want to see in a product such as a TV/Internet report.

I’m going to use a special narrative technique which is the “Proairetic/Action Code” narrative in my TV report, this type of narrative will ensure that viewers will be interested in what I have to say through the compliments and description I put things into place in my TV report, I will often say how good a specific feature is in the TV report and what’s its benefits. This could also be called enigma as I’m trying to keep the viewers interested to watch the whole report and spread it through evenly and not giving out every bit of information straight away so my video finishes too fast.

Visual codes/imagery is another technique I’m going to include in my TV report, showing interested images as a thumbnail to the start of the video before the click on it will ensure the viewers that the video looks interested and making sure that the image is very eye catching will ensure that people notice is as they’re browsing through videos.

Critical Approaches Assignment 1a



Audience Profiling


Audience profiling is a technique which is used when someone who is aiming to market a product has to find out many different facts about who it’s aiming to target and what needs to be done in order to reach that specific audience. To find out these things one must take many factors into account; these factors can be things such as –gender, age, race sexuality, education, occupation, annual income, disposable income etc, even more definition of audience profiling can be things such as disposable income, current lifestyle/ aspiration or desired lifestyle, culture, media interests, buying habits and loyalty to brands. Insuring that the target audience you’re trying to get across to is done right is the best effective way to produce the best results you want for your product, for example if you’re trying to sell a product which is mostly revolving around skating and rock music you’re not going to want to target your audience mainly towards older people are you? No you want to aim it towards teenagers and the sport genre this is why it’s very important to plan out your target audience effectively

Demographics

IGN fits into the category “E” as most of its admins are either students or unemployed, this gives them plenty of free time to explore a wider range of different games, it also gives them a lot of free time to also review the games after they’ve played them to share them with others and let them know the mechanics of the game and target audience. This method of audience profiling is very common and traditional, basically it’s where audience profiling is to use a demographic chart to crack down the search for the best possible target audience. The whole purpose of demographic charts is to define the adult population by the work that is produced; it is then split into 6 constructive groups which can then be labeled using letter codes that describe the each individual income of the participants in each group.


This method of audience profiling is mostly useful to the media/ documentary creators more than the socio – economic research methods due to the large range of variety of choice they have rather than the upper, middle and working class that socio – economic method uses. For example let’s say a media producer is trying to find the best target audience for a TV audience associated around Landscape designing and construction/gardening the landscape designer is about to create a design for a garden, and the construction workers need to produce the work given by the landscape designers and the gardeners also. Straight away you can how the TV producer has created different target audiences for people interested in construction and landscape designs and also gardening.

Socio-economic status

Basically IGN is mostly aimed towards the middle SES to Higher SES but not so much towards the lower SES as they’re mainly out of reach and do not know of such game review channels, it could also be the case of not only that but just watching the reviews for pure satisfaction as they aren't able to afford the gaming themselves, it’s also said by others on comments that it’s mostly the children that play the games but the parents mostly check on the reviews to see if it’s either suitable or worth buying.

Psychographics

The psycho-graphics way of audience profiling is very similar to demographics, the only difference is that they deal more on the side of the audience’s behavior and personality rather than the work that is produced. The way media producers help profile their audience is through psycho-graphic charts similar to demographic charts but a more detailed version that offers a more large variety of audiences to choose from than the demographic method would.

A good example of how psycho-graphics work in order to target their given audience is through a documentary where kids are leaving their home and school to get placement in another school in another country where they suffer from much difficult ethical and poverty issues, the producer is aiming to choose the reformers group because it contains people who wish to travel and want freedom of restrictions from others also known as being independent, the producer can also aim it towards people who are seeking escape or people who just need to be organized in the correct way to put them back on their feet and show them what the real world is like.


For IGN it is mostly the “explorers” out of the psycho-graphics category that suits it the most as it’s mainly aimed at younger people such as students who are eager to try out new brands such as new games, IGN is really helpful for these people as they can rely on other peoples reviews and comments to guide them in the right direction to the games they wish to experience.

How media organisations gather information and how they use it to construct profiles of their audiences

The ways that media organisations gather information is through the amount of attention a specific product receives and how they break it down to a point where they can find what age and gender and occupation those people who are viewing the product comes down to, an example of this and evidence I found was on a website which showed some evidence that is aimed towards Boys and TV.


"Boys are less inclined to watch BBC1 than girls but their consumption of five is higher."

Sky one is a firm favorite of this audience, particularly the 13-14s where it watched by nearly 60% of them. Perhaps surprisingly, news channels are appealing to boys with 27% of 11-16 year olds tuning in. Music and kids channels are as equally important to boys as to girls and continue to form the crux of their viewing"

Geodemographics

Mostly the wide majority of people who are tuning in watching IGN videos are mostly from Europe and America, this is because the IGN review videos are spoken in English which makes sense as you’re not going to be watching a game review video spoken in Egyptian if you don’t even understand it so they won’t watch ours, most of the statistics also show on one of IGNs video which contains over 1 million views that over half of that many views were people from the united states and the rest spread across Europe including the UK.

Age

The target audience is mainly aimed towards the age range of teenagers onwards to adults, this is because IGN contains graphical scenes and violence included in most games which won’t even be appropriate for children playing video games, however they’re different categories based on different age ranges on their YouTube channel which is also really good, But mostly the age range consists of the suitability of the old er teenagers as it does contain bad language in game review commentaries.


Gender

The reviews are mainly male-based due to the choice of games being reviewed such as Gears of War, Call of Duty and Grand theft auto, statistics show that females are less likely to sit down and watch game reviews unlike men as they seem to be less interested in them, it’s also the graphics and color based scheme in the game reviews such as dark red with eye catching in-game graphic screenshots which attract more males than females. Statistics have also shown that the views on game reviews are viewed a lot more than females.


Sexual orientation

The sexual orientation isn’t aimed towards a specific orientation, it’s for everybody that being (Homosexual, Bi-sexual, Heterosexual) games are played by all different people on the game reviews and commentated by different people on screen, however this does not target a specific group just gamers in general, some game play may consist of some sort of sexual orientation but that’s the content included in the game not included by the person reviewing.



Regional Identity UK/USA

The regional identity for the United Kingdom associating with these game reviews is mostly that British people are known to have no sense of humor, however for Americans they’re known to be lethargic. This is why these game reviews are so beneficial for people of these sort to be entertained by people with similar personalities as them as the game reviews have plenty of humor as the commentators are very chatty and funny most of the time.

Mainstream

The mainstream audience which is associated with IGN are typically all the same as most gamers, however some may like other reviews than others depending on the game that’s being reviewed as not everybody likes the same game, but most of the time it’s either the mainstream audience which have requested a certain game to be reviewed so the likely hood of it is that a large majority of the audience which watch IGN all belong to the same group or system as most others of their kind.



Quantitative audience research

IGN is the leading source for gaming news on YouTube, with over an extraordinary 115,835 videos and over 7,568,012 million subscribers. The viewing figures are beyond reasonable for the amount of subscribed members for a recently uploaded video; with also over a total amount of views such on the channel up to 3,215,716,171 the daily network statistics add up around over 200,000 views per day. IGN release over 10-15 videos every single day, these can range across game walkthroughs, trailers or the latest game reviews which is why they’re known to be the #1 games media company on the internet. 

The statistics also show that their most popular video upload which received over a astonishing 19,592,102 views titled “Elder Scrolls V Skyrim: Official Gameplay trailer, however their most popular review video known as Assassins Creed had received over a total of 13,242,742 views which was only released last year, whereas the Elder Scrolls were released 2 years ago.  So it’s safe to say comparing all the other game review channels on YouTube IGN statistically is the most viewed and high rated media game review company on the Internet.

(Links to IGN YouTube Channel and Skyrim Official Gameplay Trailer)


This YouTube video is from a YouTube channel called “AlphaOmegasin”, he talks about how he thinks that most of the IGN reviews are “senseless” and biased and how they’ve been bought off and paid for to advertised games trailers which have been given to them by other game companies for a set price as want their game to be known out there, IGN is a good source to advertise from as it’s one #1 game reviewers in the world. Advertisements on their videos and on their websites also indicate that this is how they achieve profit in doing what they’re doing.

·      http://www.youtube.com/watch?v=SIQJZhruGDc (Do you Think IGN reviews are bought and paid for?)

Continuous numerous amounts of feedback/comments are given to IGN reviews every couple of seconds on everyone of their videos, as they’ve got such a large fan base with over 7 million subscribers every video they upload allows YouTube members to comment about their video, most of the time it’s about the game review and their opinions and sometimes it’s off topic internet banter. All questions and statements are posted upon the videos comments this allows users to communicate with a large gaming community sharing all different opinions and gathering different sources of information associating in the same subject area (Games). One comment for example that I Took off a YouTube game review video posted by IGN titled “Battlefield 4 beta game review” a comment posted “Why does the assault class have a support role? What medic doesn’t come under support?” Obviously this is a question to be answered by someone who knows something about the game, people can find out a bunch of different things by just simply commenting on YouTube videos and receiving information back off other people solving their questions.

YouTube Link to Battlefield 4 Beta Comments